"With the understanding that cricket players can be agents of change and role models for children and families" is how the MoU between the United Nations Children's Fund and the Asian Cricket Council begins, in order to "develop advocacy initiatives aimed at promoting good nutrition, improved sanitation and the recognition that educated girls are fundamental to the health of families."

South Asia, particularly Afghanistan, Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka is the focus of UNICEF’s current campaign to promote “through the power of cricket” greater awareness of three core issues: good nutrition, improved sanitation and girls’ education. The initiative is known as ‘Cricket’s Healthy Hat-Trick’.

The current MoU, follows those of 2004 and 2006 where the ACC and UNICEF used ACC events to boost understanding of UNICEF’s valuable campaigns. One-third of the boundary boards at the 2007 Afro-Asia Cup were donated to UNICEF by the ACC.

M.A.Chidambaram Stadium, Chennai, June 2007

“The ACC and UNICEF have long had a mutually beneficial relationship which makes both of us feel that we are not only reaching new people with UNICEF’s message but adding to the knowledge that people already have of our two bodies’ work,” says ACC Chief Executive Syed Ashraful Huq. “The Executive Board of the Asian Cricket Council joins me in wishing this endeavour every success. Good health and good parenting make for good cricketers and a better world.”

UNICEF And The ACC Field For Children
UNICEF And The ACC in Accord
Fair Play for Girls

Filed March 23rd, 2010