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SINGAPORE ELEVATES

Singapore’s Chetan Suryawanshi lifts the Pepsi ICC World Cricket League Division 6 Trophy

"The time has come for cricket in Singapore to elevate itself" says Singapore Cricket Association President Imran Khwaja. "The SCA recognises the enormous potential for Singapore as a cricketing nation, as a venue for international cricket events, and as a regional hub including, an international cricket laboratory. We have identified revenue opportunities that are available to be maximised to their fullest and ploughed back into development and facilities which will aid the growth of the sport in our country."

Singapore cricket’s plans to put their country on the global sporting dovetail with the Singapore Sports Council’s plans. The F1 track has been established, the inaugural Youth Olympics will be held in August and a Sports Hub for multi-purpose use to be built on the present site of the National Stadium at Kallang is due for completion in 2014.

Speaking at a Gala Dinner hosted by the Singapore Sports Council for visiting ICC Annual Conference delegates to the nation-state (only the second time the Conference has been held outside London in 101 years) Singapore’s Finance Minister Tharman Shanmugaratnam said, “In Singapore, too, cricket has re-emerged as a popular sport. The Singapore Cricket Association today organises matches for 91 teams in local leagues compared to just 14 in 2003. We now have the largest number of officially-sanctioned cricket matches amongst the non-Test playing countries of the world - with over 1,200 matches to be played in the 2010 season. Cricket enthusiasts at all levels play the sport on 14 cricket grounds across our small island. We are glad our national team was ranked number one in Asia and sixteenth in the world among non-Test playing countries, but we too aim to do better over the next decade. We are seeing cricket once again become a sport for all, starting with the young enthusiasts in our schools.”


Just before the ICC Annual Conference, the SCA appointed Nimbus Sport as their marketing agents. “Nimbus Sport will bring its many relationships in the sporting, media and corporate world to work to help the SCA develop Singapore into an attractive cricketing destination that offers an ideal venue to federations and cricketers, an optimal time zone for broadcasters, a brand-friendly environment to sponsors, and sporting and tourist attractions that add greater appeal to cricket fans travelling to the Republic,” says Nimbus Sport International Director Digvijay Singh.

The SCA are looking to host high level cricket within the next six months and have already received pledges for ‘A’ teams to play in Singapore. Newly-elected ICC President Sharad Pawar said he was impressed with Singapore’s passion in developing world-class cricketing facilities. “We will help the Singapore Cricket Association develop cricket and do whatever we can to support its move to stage international matches,” said Mr. Pawar. Singapore’s next major international event will be the ACC U-19 Women’s Championship at the end of September.

Speaking on the impact of hosting the ICC’s Annual Conference SCA General Manager Dharmichand Mulewa said, “It was definitely the key for SCA, the Sports Council and other ministries involved in promoting sport to hold this event and showcase Singapore as a venue for international fixtures. It feels great to work towards a success story of cricket in Singapore and to take the game and the country higher on the international map. All we needed was the support from the big cricketing nations and now that we have got that it is now time for execution.”

Related:
Singapore Cricket Profile

Filed July 22nd, 2010


 
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