The Cricket Association of Nepal (CAN) produced a three-minute video at the request of the ICC which was screened at the ICC Annual Conference in Singapore. The video, a compilation of footage of international tournaments hosted by CAN, was made to show Associate and Affiliate nations how media exposure plays a role in cricket development.

Nepal’s fans cheer on their team, Pepsi ICC World Cricket League Division 5 2010

Scenes of 20,000 fans cheering their team at the Tribhuvan University Ground dominate the reel and CAN has added footage from ICC World Cricket League Division 5 as well as ACC tournaments held in Nepal. “During the Division 5 tournament the ICC were impressed with the coverage the event got in Nepal. We were then asked if we could make a video that would help demonstrate how vital it is to get the local media support to promote an event such as this,” said CAN President Binaya Raj Pandey.

Few Associate and Affiliate countries receive the exposure in cricket that Nepal does. Mr. Pandey pointed out that the ICC World Cricket League Division 5 was the first ICC development tournament to be telecast live, following three ACC events since 2005 also broadcast live on NTV.

“The video turned out very well considering we had to scramble to put it together. We are very pleased with it and hope other countries can also produce something like this as it would help promote the game tremendously,” added Mr. Pandey.

CAN are looking to add more content onto the video to help make it a permanent presentation when they approach the government and local companies for sponsorship deals.

Nepal videos
Nepal Cricket Profile

Filed July 8th, 2010