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8th January, 2016

The Asian Cricket Council today announced that it has awarded the Sponsorship Rights of Asia Cup Tournaments from 2016 to 2019 to Twenty First Century Media Pvt. Ltd. (TCM) for a period of four years.

The partnership from 2016 to 2019 will cover 10 key Asia Cup Tournaments including Men’s Asia Cup, Women’s Asia Cup, Asia Cup Qualifier, Emerging Asia Cup and U19 Asia Cup.
The partnership will commence with the upcoming Asia Cup to be played in Bangladesh between 24th February to 6th March 2016. The tournament will feature Asian cricket powerhouses India, Pakistan, Sri Lanka, hosts Bangladesh and qualifier team. The tournament shall feature 11 matches. Star India is the official media rights holder for the Asia Cup tournaments.

Twenty First Century Media Pvt. Ltd. is India’s leading and pioneering sports Management Company having worked with world cricket for over two decades. TCM has managed the sponsorship of over 1000 cricket matches globally including Cricket World Cups, Asia Cups, IPL and International matches across India, West Indies, South Africa, UAE and England. TCM also develops media content for leading news channels and print partners.

Commenting on the new partnership, newly appointed ACC President, Hon. Thilanga Sumathipala said “The ACC is delighted to welcome Twenty First Century Media on board and we look forward to working together for the next four years to deliver a strong corporation at all ACC’s events. TCM brings global expertise and experience having worked in all leading cricketing markets. We are happy to work with such a strong brand and we would like to thank TCM for their support”

Mr. Lokesh Sharma, Managing Director, TCM said “We are extremely proud to associate ourselves with the Asian Cricket Council. ACC and TCM’s values are closely aligned to develop and grow the sport of cricket across the entire Asian Continent. We look forward to working closely with the ACC to create an innovative and exciting cricket experiences for the fans and stakeholders.”

Filed January 9th, 2016

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