UAE Unveil Their Master Plan

The United Arab Emirates Cricket Board have submitted to the Asian Cricket Council their current Strategic Plan, taking in all development activity up to 2013. It reveals how for all their notable achievements over the past 25 years, the UAE are keen to develop even further in the years ahead. "They are more aware now of just what is needed to keep cricket strong in the region and are taking positive steps to ensure that,” says ACC Development Officer for the UAE Roger Binny.

The Emirates Cricket Board’s Vision Statement is: “To cultivate cricket culture in the heart of ethnic population and establish the game of cricket as a sporting  choice in UAE,” with the fervent belief that, “Cricket Development means investing in people and society at large. Cricket is a School of Life.” In a detailed, wide-ranging strategy portfolio (available to download) the Board identifies five priority areas for development: governance, facilities, player performance, participation, finance.

The Board have initiated development on one front already, hiring former England international Colin Wells as national coach with the specific aim of qualifying for World Cup 2011 at the ICC World Cup Qualifier in April. 45 hopefuls, in training since the start of 2009, will be whittled down to 15 by the end of February to form the national squad.

UAE Country Profile

Filed February 20, 2009