21st DECEMBER 2015
The Asian Cricket Council wishes to announce that the Media Rights of the next event cycle from 2016 to 2023 has been awarded to Star India. The decision was taken at an Asian Cricket Council’s meeting held on 20th December 2015 in Singapore.
The Events included under this agreement are Asia Cup, Women’s Asia Cup, Emerging Asia Cup and U19 Asia Cup to be held from 2016 to 2023.
The ACC President Mr. Sidath Weetimuny said that :“ACC is delighted to have the STAR India as media partner to the next cycle of ACC. Star has an undisputed reputation as a sports broadcaster and will guarantee increased promotion and marketing of the ACC events globally”
He also added that ‘the value offered by Star India is significantly higher than any of ACC’s previous commercial conracts and it will provide much needed funds for the development of game in Asia.’
Filed December 21st, 2015