National broadcaster Nepal Television have renewed their contract with the Cricket Association of Nepal (CAN) for live telecast rights. Under the agreement Nepal Television – motto, ‘Communication for Development’ – will have the right to broadcast live all national and international matches organized by CAN. The three-year deal is worth Nepali Rupees 600,000 a year, an increase of 50% from the last agreement.

Nepal’s cricket matches arguably have a bigger following than those featuring the full internationals. While cricket at Rs 600,000 (US$ 8350) for potentially 20 days a cricket a year is less than the rates commanded by football, Nepal is the only ICC Associate country in the Asian region to broadcast cricket live on national free-to-air television. NTV draft in cricket pundits and former players just like any other broadcaster to provide as good a service to the viewers as possible.

During the current ICC U/19 World Cup qualifier, all news channels across the country have been carrying live score updates of Nepal's matches. And cricket is front and back page news in the papers. “It is this audience that NTV want to reach, all over the country,” says Ujjwal Acharya, Nepal’s social media guru, “if they don’t make a small profit NTV will most probably at least break even from the deal.” NTV’s first broadcasts will be the ACC Twenty20 Cup in December.

Big crowds for every big match Nepal’s seniors and youth teams play, this at the TU ground

Afghanistan, an ICC Affiliate, has had its premier domestic cricket tournaments on national television since 2010.

Nepal Cricket Profile

Filed August 5th, 2011