Saudi Arabia had a 135% increase in juniors playing, from 2009 to 2010. To feed the growing demand for cricket news and views, the Saudi Gazette, an English-language daily has re-launched its weekly Fun Times magazine, aimed at younger readers, with a cricket theme.

“The supplement has had a very enthusiastic response already,” says Saudi Cricket Centre CEO Nadeem Nadwi, “there are youngsters who are very keen to get themselves noticed with their cricket performances.” With a print circulation of 50,000, the newspaper is distributed across Saudi Arabia. Junior playing numbers have almost doubled since 2008, “this magazine is aimed at making all those across the vast kingdom feel connected with each other, says Mr. Nadwi.

Saudi Cricket Profile

Filed August 1st, 2011