A NEW STAGE OF GLOBALIZATION

by Manzur Ahmed, CEO Brunei Darussalam Cricket Association, ACC Executive Board Member

Manzur Ahmed

"Globalization is everywhere - whether we are talking about the economy, information technology or business. This flavour has also touched the sports arena including the cricket. Naturally so, the vision of the International Cricket Council (ICC) is to make and retain the game of cricket as a global sport.

"One may ask, what is globalization in the context of cricket? To me, it is the process of unification of the cricketing world into one single society and its functioning together. So, it goes beyond the number of countries or population of this world who play cricket. Again, the  emergence of Twenty20 has added a new dimension to the cricketing world in terms of globalization. Though currently shaky, eventually it will stabilize. If we go further, Twenty20 will also, perhaps, influence the way other formats of the game are being conducted now.

"Considering the above elements, I see a very interesting thing happening:

  1. The demands from international cricket players will change significantly as in the future cricket will be more vibrant and conducted with more money-spinning tournaments.

"So, there has to be natural reactions to follow - both from the players and the development management (administrators in another context). They are

  1. Cricketers must adapt themselves to the changing environment and new demands.
  2. The traditional way of developing cricketers will no longer work and needs to looked at from outside the box."

Resolution

"A cricketer must now place himself in the global market and he has to be competitive. To gain leverage in the global competitive market of the game, a player must acquire extra cricketing skills, though the basic cricketing skill will still remain as the most important. In other words, future cricketing talents will hinge on the elements of basic cricketing skills and extra skills like intelligence, creativity, stress and anxiety control, personality and human interaction. These extra competencies and skills will decide between success and failure. So, the new generation cricketers must be smart.

"Hence, in future, nurturing global cricketing talents or the smart cricketers, will be the direction of cricket development, and must be the vision of the administrators in doing the business. It is also to be noted that adaptation to the changing environment and instilling extra cricketing skills and competencies into the players to meet the future demands needs to be shouldered more by the administrators than that of the players. Administrators and sponsors are the makers and players are the actors, in future, smart actors."

Manzur Ahmed (BEng, MBA) was a national player for Bangladesh from 1980-81

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Filed August 12, 2008