ICC GLOBAL FUNDING: TO EACH ACCORDING TO THEIR MERITS

Emirates Cricket Board Administrator Mazhar Khan and Kuwait Cricket’s Director General Asad Baig both agreed that the increased funding would benefit their countries’ cricket.

“Our Development Program will be enhanced and cricket is now set to grow at all levels, from the grass-roots right up to the seniors and we are grateful for this,” said Mr. Khan.

“We will have the opportunity to organize ourselves, improve the quality of work, facilities, administration and this will reflect in our on-field performances,” added Mr. Baig.

The South East Asian ACC members will be taken through the ICC’s Global Funding Plan in Bangkok in November by Mr. Warnapura and Finance Manager Thusith Perera.

What was globalisation before is now, in effect, localization. Each developing country where cricket is played now has the chance to shape their own destiny. Base-level support of cricket will continue as it has done, what is new is that the success of recipients (and donors) will determine just how much funding is available. ICC cricket has been valued at US$1.5 billion up to 2016. Cricket will be worth a great deal more after that if countries truly develop and achieve a level of global significance. A cricket World Cup where Associates and Affiliates have a strong competitive chance would make commercial rights to their matches worth a great deal more than they are now. Worth more commercially, worth more intrinsically.

Development has only just started. Watch this space.

Related: “Brave New World” for Associates and Affiliates

Filed November 10, 2008